Community Colleges: Growing Individual Giving with Effective Prospect Research | |
We'd like to share an important new whitepaper with you, entitled Community Colleges: Growing Individual Giving with Effective Prospect Research. Developed by our partner, WealthEngine, as a supplement to their 2009 research study on prospect research in higher education fundraising, the whitepaper provides an overview on giving to community colleges as well as key strategies for implementing best practices. The whitepaper represents a valuable resource for community colleges wanting to apply new strategies and tools to increase individual giving and diversify more traditional funding sources. It includes facts and figures on giving to community colleges; proven fundraising approaches for alumni, community supporters and existing donors; and a guide to free and fee-based research tools as well as techniques for effective prospect data collection. Further discussion on the whitepaper findings will be shared during a free webinar on Thursday, February 11, 2010 from 1:00 - 2:00 pm EST. The author of the paper, Kimberly Mullins, Director of Marketing at WealthEngine will co-present with Alan Klaas, Executive Director of the Mohave Community College Foundation. Wishing you a very successful 2010,
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