It’s all the rage on Twitter and all the talk amongst nonprofit organizations. It’s the third annual #GivingTuesday and it’s promising to be a record-breaking year. For those of you out of the social media loop, here’s the low-down on #GivingTuesday. What is it? The Tuesday following Black Friday and Cyber Monday—falling this year on….. Read more »
Monthly Archives: November 2014
Give Your Own Way
A few days ago I was reading an editorial piece in the Chronicle of Philanthropy about the Bill & Melinda Gates Foundation. The author was criticizing the foundation for focusing their efforts on causes outside of the United States when there is so much need inside their home country. While I can admire the passion….. Read more »
More Than A Holiday: Recognizing Veterans beyond Veterans Day
We hear it at least a few times per year: “The home of the free because of the brave.” Memorial Day, Independence Day, Veterans Day, Flag Day. It’s all over social media, television commercials, print ads, billboards. Here in Rochester, Minn., Metafile’s headquarters, the city is bustling with activities and special discounts for former and….. Read more »
Get Social With It: Social Media for Nonprofits
As a nonprofit organization, it is important to get the word out about your cause. This helps to increase donations, keep your charity afloat and do the most good. However, you’re probably also working with a very limited marketing budget that doesn’t include billboards, television commercials, fancy brochures and pamphlets or website retargeting. The world….. Read more »